A study on the effect of sports sponsorship made by private enterprises
碩士 === 大葉大學 === 運動事業管理學系 === 94 === Sponsorship has rapidly risen to prominence in today’s marketing activities. Many enterprises are in droves to plunge handsome money to sponsor some sports events. By highlighting their positive image or emphasizing the benefits they could bring to consumers thr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92345933825543165885 |