A Study on the Advertisement Effect of Using Athletes to Endorse Non-Sports Products-Taking the Athletes of Chinese Professional Baseball League as an Example
碩士 === 大葉大學 === 運動事業管理學系 === 94 === The major purpose of this study is to analyze the credibility of athlete spokespersons in their product endorsement, and its advertisement effect. It is also to identify if there are any variances in credibility of spokespersons and advertisement effect from diff...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90740359565012981786 |