A Study on Fans’ Degree of Participation, Supportive Factors,and Satisfication of Marketing Strategies toward Professional Baseball Club-Using Sinon Bulls As Example.
碩士 === 大葉大學 === 運動事業管理學系 === 94 === ABSTRACT The main objective of this study is to discuss Sinon Bulls fans’ level of involvement to understand the factors affecting their support in the team and their satisfaction in the marketing strategies of the team. This study also compared different backgro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69960489473765818604 |