A Study of the Relationship Among Experiential Marketing, Consumption Situation and Behavioral Intention－Taking the example of Nostalgia Restaurant
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 94 === Abstract The universal retro style which made a come back at the end of the 20th century has continued working its way into the beginning of the 21st century. Within the past few years, theme restaurants have been evolving gradually with more diversity. Restaur...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/y62h2h |