The Study of Effect in Service Encounters, Customer Value and Customer Behavior Intentions-- an example of Financial Services Industry
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 94 === In order to survive in such a competitive market, one banks are trying to occupy the market, sustain their customer and finally making profit. Among those services, difference service is the key to improve customers satisfaction and loyalty. Hence, in this paper...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/776hy9 |