The Factors Influencing Customer Retention of Blog: A Perspective of Switching Cost

碩士 === 中原大學 === 資訊管理研究所 === 94 === Due to the raise and develop of blog, many service providers come into existence. It enable these enterprises try to think about how to lock in their customer by enhancing their content of blog, and think about how to strengthen their advantage. In this study, we...

Full description

Bibliographic Details
Main Authors: Li-Chun Yeh, 葉俐君
Other Authors: Shih-Ming Pi
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/26900750467354305253