An Association Research Of the Intellectual Capital and Operational Performance－On The Cases of Food Industry’s Advertising Expense－
碩士 === 中原大學 === 會計研究所 === 94 === Abstract Probe into the advertising expenditure of the food industry to the influence of managing performance in this research, using Economic Value Added and operating income two performance index, is it act as current and lagged advertising expenditure can have inf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00045079589252972739 |