Country of Origin, Degree of Involvement and Purchasing Motivation with Consumer Buying Intention ─An Experimental Design of FCB Mode
碩士 === 中原大學 === 企業管理研究所 === 94 === The research bases on the empirical observation, there are full of hybrid products in our daily life. The research considers that the topic “Country of Origin” should not limit to single perspective. Furthermore, we have to know the hybrid Country of origin effects...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25921658938318157891 |