A study of the products/service quality and the customer lifetime value

碩士 === 中原大學 === 企業管理研究所 === 94 === After joining WTO, Taiwan automobile market facing many competitions and pressures come from the import tax reduction and the customers have the variety of needs. In such situations, Taiwan automobile market want to maintain long-term profit, have to understand the...

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Bibliographic Details
Main Authors: Ying-Wan Chang, 張嫈婉
Other Authors: Pen-Che Liao
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/97326791169084720861