The Effect of Biotech Health Food Advertisement on Consumer Purchase Intention
碩士 === 中原大學 === 企業管理研究所 === 94 === Biotech industry has been progressing and developing rapidly that it brings a global upsurge. In this process, people have been placing more importance on biotech health foods as they popularize worldwide. Traditional food companies in Taiwan also discovered the tr...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29306777109645005821 |