An Empirical Study of the relationship Among the Marketing Mix of Industrial Products, Partership, Customer Satisfaction, and Repurchase Intention:The Case of Aluminum Industrise
碩士 === 長榮大學 === 經營管理研究所(在職專班) === 94 === This study takes aluminum industries as the objects and the research framework is based on customer satisfaction as intermediate construct linking the marketing mix of industrial products with the relationship between partership and customer satisfaction. We...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/57615659375082151738 |