A Study of Competitive Strategies in Recreational Service Capacity, Soft Recreational Activity Marketing, and Gate Fee

博士 === 中華大學 === 科技管理學系(所) === 94 === This study investigates three subjects. First, in Chapter 2 we investigate how a firm determines its recreational service capacities and recreational service prices under considering the tourist’s recreation consumption style, congestion cost, and displeasure cos...

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Bibliographic Details
Main Authors: Chin-Chen Chen, 陳欽楨
Other Authors: Yao-Hsien Lee
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/27898567085658885426