Who is the Mr. Right for Customers? The Effects of Personality, Similarity, and Demographics on Service Quality.
碩士 === 長庚大學 === 企業管理研究所 === 94 === Business transactions involve at least two firms and usually a larger transaction amount than transactions between business and end-consumers. With large transaction amounts, business transactions have strategic and competitive meanings. For instance, ensuring tran...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/71522528203462946128 |