The Influence of Brand Concept Image and Advertising Appeal on Advertising Effects:The Moderate Effect of Involvement LevelThe Influence of Brand Concept Image and Advertising Appeal on Advertising Effects : The Moderate Effect of Involvement LevelTh
碩士 === 真理大學 === 管理科學研究所 === 94 === The purpose of this study is to explore the influence of brand concept image and advertising appeal on advertising effects, and the moderate effects of involvement degree. The experimental design method was used, and the students of Tamsui area were interviewed. Th...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66717009727820182980 |