The Moderating Effects of Reference Groups and Unanticipated Situational Factors between Purchase Intentions and Repurchase Decisions- An Empirical Study of Travellers on Taiwan Tourist Trains
碩士 === 真理大學 === 管理科學研究所 === 94 === Within the theoretical approach of modern interactionism, this study focuses on the influence of reference groups and unanticipated situational factors on the travellers of Taiwan tourist trains. Regression analysis is used to examine the magnitude and the nature o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51165021792350456792 |