From Integrated Marketing Communication Approach to Study The Marketing Model of B-to-C Application Service Provider--A Case Study of Nexus Communications International Inc.

碩士 === 元智大學 === 資訊傳播學系 === 93 === The blooming of internet shopping in Taiwan, which give the opportunity for e-commerce business suppliers of providing B2C-ASP platform grow up substantially. But it also results in the highly competitive status. Based on this, lots of e-store owners start to make e...

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Bibliographic Details
Main Authors: Wang Ming Chung, 王明中
Other Authors: Wang Chao Ming
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/03650267935978073057