The Effects of Ad Verbal-Visual Consistency on Ad Recognition, Ad Attitude, and Product Attitude: The Moderating Effects of Product Category, Personality Types, and Ad Presentation

The Effects of Ad Verbal-Visual Consistency on Ad Recognition, Ad Attitude, and Product Attitude: The Moderating Effects of Product Category, Personality Types, and Ad Presentation

碩士 === 元智大學 === 國際企業學系 === 93 ===

Bibliographic Details
Main Authors: Chao-Wei Huang, 黃昭瑋
Other Authors: Shu-Ling Liao
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/27557444466424461630
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spelling ndltd-TW-093YZU003200072015-10-13T13:01:32Z http://ndltd.ncl.edu.tw/handle/27557444466424461630 The Effects of Ad Verbal-Visual Consistency on Ad Recognition, Ad Attitude, and Product Attitude: The Moderating Effects of Product Category, Personality Types, and Ad Presentation 廣告圖片與文案內容一致性對廣告效果之影響：產品類別、人格類型與廣告設計調和效果之探討 Chao-Wei Huang 黃昭瑋 碩士 元智大學 國際企業學系 93 Shu-Ling Liao 廖淑伶 2005 學位論文 ; thesis 223 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 元智大學 === 國際企業學系 === 93 ===
author2 Shu-Ling Liao
author_facet Shu-Ling Liao
Chao-Wei Huang
黃昭瑋
author Chao-Wei Huang
黃昭瑋
spellingShingle Chao-Wei Huang
黃昭瑋
The Effects of Ad Verbal-Visual Consistency on Ad Recognition, Ad Attitude, and Product Attitude: The Moderating Effects of Product Category, Personality Types, and Ad Presentation
author_sort Chao-Wei Huang
title The Effects of Ad Verbal-Visual Consistency on Ad Recognition, Ad Attitude, and Product Attitude: The Moderating Effects of Product Category, Personality Types, and Ad Presentation
title_short The Effects of Ad Verbal-Visual Consistency on Ad Recognition, Ad Attitude, and Product Attitude: The Moderating Effects of Product Category, Personality Types, and Ad Presentation
title_full The Effects of Ad Verbal-Visual Consistency on Ad Recognition, Ad Attitude, and Product Attitude: The Moderating Effects of Product Category, Personality Types, and Ad Presentation
title_fullStr The Effects of Ad Verbal-Visual Consistency on Ad Recognition, Ad Attitude, and Product Attitude: The Moderating Effects of Product Category, Personality Types, and Ad Presentation
title_full_unstemmed The Effects of Ad Verbal-Visual Consistency on Ad Recognition, Ad Attitude, and Product Attitude: The Moderating Effects of Product Category, Personality Types, and Ad Presentation
title_sort effects of ad verbal-visual consistency on ad recognition, ad attitude, and product attitude: the moderating effects of product category, personality types, and ad presentation
publishDate 2005
url http://ndltd.ncl.edu.tw/handle/27557444466424461630
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