The Effects of Ad Verbal-Visual Consistency on Ad Recognition, Ad Attitude, and Product Attitude: The Moderating Effects of Product Category, Personality Types, and Ad Presentation
碩士 === 元智大學 === 國際企業學系 === 93 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27557444466424461630 |