The Study of the Relationship Among the Key Factor of Service Quality , Tourist Satisfaction and Tourist Royalty . The Case Study of Taiwan Railway Administration .

碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 93 === This study is aimed to investigate the relationship among the service quality of the TRA , tourist satisfaction and tourist royalty . The results from this study can serve as a guidepost for the TRA and McDonald’s manager to running and making strategies abo...

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Bibliographic Details
Main Authors: Yen-chang Wu, 吳彥璋
Other Authors: Chih-Chiang Chung
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/11347637682860114159