The Effects of Department store visiting gift promotion on performance
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 93 === The growth rate of Taiwanese department stores sales volume is lower and lower but the competition is more and more violent in recent years. Besides, department stores continuously created many marketing means to attract consumers to increase their shopping wi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37293044683443599331 |