A Study on the Brand Extension Products’ Form Image – A Case Study of ASUS Products
碩士 === 大同大學 === 工業設計學系(所) === 93 === Enterprises for expanding own business opportunities and market usually choose brand extension as their primary strategy. By putting their own well-known brand on the new released product categories, hoping to draw the consumers to purchase the new products. Ho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14020295478791965016 |