Application of Customer Relationship Management in Museum Marketing----An Exemplary Study of the National Museum of History as Examples
碩士 === 臺南藝術學院 === 博物館學研究所 === 93 === Abstract Customer Relationship Management (CRM) is becoming a popular issue. Recently, industry begins to focus on managing customer relation. CEOs realize that the key to win in a capricious market is to establish a long-term relationship with customers. Changes...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51329452512442995183 |