The Empirical Research of Multi-Dimensional Customer Value, Product-Consuming Country, and Product Assortment

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 93 === As a result of that more and more enterprises are interested in the customer management process of customer value and it is the main direction to research in Marketing. But there are not enough empirical evidences to prove it. It can help the enterprise...

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Bibliographic Details
Main Authors: Pao-Tasi Hong, 洪寶彩
Other Authors: 陳淼勝
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/76315300308613130233