A Study of Diffusion Process of Senior High School Mathematics Textbooks：The Viewpoints of Publishers
碩士 === 淡江大學 === 教育科技學系碩士班 === 93 === This study aims to explore and discuss the diffusion process of marketing senior high school Math textbooks from publisher’s viewpoints. It starts with the literature reviews in two aspects: textbook selection and innovation diffusion, which is followed by in-dep...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29377417006155496734 |