A Study on Brand Loyalty of Sports Shoes─ A Student Survey on Basis of Tamkang University
碩士 === 淡江大學 === 管理科學研究所碩士班 === 93 === The loyalty of consumers is the key for the successful business activity. Therefore enterprises need to notice consumers demand to control the market revenue. Kotler mentioned that today most companies try their best to get the loyalty from consumers because it...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20926948406410967453 |