A case study to Digital Product purchase decision
碩士 === 淡江大學 === 管理科學研究所碩士班 === 93 === The purpose of this study was to examine the purchase decision of digital product. The study use EKB Model, analyzed the purchase decision which included purchase demands, information sources, evaluation criteria, purchase behavior to gender, grade, college&...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27505268642436478491 |