Research of Key Leading Factors in Relationship Marketing—An Empirical Study on Custodian Domestic Investment Trust Fund of Banking Industry

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 93 === As the changes of economic situation, banking industry has become the non-interest fee receiver rather than the traditional capital mediator. Especially, the fund custodian with the characteristics of stable revenue, low risk, and high profit has become the...

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Bibliographic Details
Main Authors: Chia-li Chung, 鍾嘉莉
Other Authors: Chih-Wen Huang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/91635461412708353531