The Study of Consumer-Company Identification--from the Perspective of Consumer Identity
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 93 === In the quest for sustained success in a marketplace characterized by product proliferation, communication clutter, and buyer disenchantment, more and more companies are attempting to build deep, long-term relationships with their consumers. However, consumer...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26505408386793093267 |