A Study of Key Success Factors of Adult Skin Care for Man Market

碩士 === 淡江大學 === 國際商學碩士在職專班 === 93 === In terms of life cycle, facial skin care products for men are still in the stage of introduction and competition is not stiff yet. For international brands, whether or not to enter the “virgin” market, what the critical factor for success is, and how to attract...

Full description

Bibliographic Details
Main Authors: Hui-Ju Lai, 賴慧如
Other Authors: C.W.Huang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/55892804912888259626