The Impacts of the Key Account Management、Behavior-based Evaluation and Training on the Relationship Quality and Organizational Performance：A Case Study of Private Wealth Managment in Taiwan''s Banking industry
碩士 === 淡江大學 === 國際貿易學系碩士在職專班 === 93 === Under the pressure of the competitive business field, an enterprise must invest its resources on the key accounts that contribute most of revenue to this business. This research will discuss the key factors of Key Account Management (KAM) to success. Therefore...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34007512391726940788 |