The Analysis of Market Segmentation and Positioning of Green Tea

碩士 === 淡江大學 === 國際貿易學系碩士在職專班 === 93 === This research is focus on the students of Tamkang University. A designed questionnaire is used to find out the degree of preferences on each different type of greens tea product among the different life style groups. Furthermore, the finding of population stat...

Full description

Bibliographic Details
Main Authors: Hsian-Ming Lin, 林顯銘
Other Authors: Chih-Wen Huang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/23371044987436617736