The Comparison of Viewpoints Between TV Shoppers and Web Shoppers in Virtual channels--A Focus Group Research
碩士 === 淡江大學 === 大眾傳播學系 === 93 === Most of the current studies on virtual channels focus only on the web or TV shopping, and the numerous kinds of trading behaviors in general. There has not been any study on the comparison of the viewpoints between the web shoppers and the TV shoppers. Due to the in...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84417267204934991022 |