Factors affecting Chinese Professional Baseball Fans’ Satisfaction and Behavior Intention: The Influence of Identity Salience and Organizational Identification.
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 93 === Since Taiwan has the professional baseball team, not only the baseball sport popular, other baseball related activities also become active. Baseball is lively and enthusiastic recreation trend. Professional baseball is Taiwan’s earliest and most organized p...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/spk2p6 |