A Study on Marketing Channel Power, Collaborative Relationship, Satisfaction and Channel Performance – An Empirical Investigation of the Third Generation Mobile Phone Industry
碩士 === 國立臺北科技大學 === 工業工程與管理系所 === 93 === In recent years, marketing strategies have developed greatly. The strategy which depended on the price in the past is not the only way to get more consumers. Proper marketing channel which makes consumers realize production service easier is a key factor of s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2w8kw6 |