The Affect of Creativity and New Product Development Performance by Market Orientation
碩士 === 東海大學 === 企業管理學系碩士班 === 93 === Market orientation can be viewed as capabilities that an organization might employ to attain competitive advantage. Market orientation is key factor to successful new product development. In recent years, an accumulating body of research has established that mark...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83800617908209025105 |