The relationship between lifestyle speciality、risk perception and consumer complaint behavior－mobile phone consumers of university students as an example
碩士 === 東海大學 === 企業管理學系碩士班 === 93 === Abstract From Yang Tzu Ping（2004）『Exploration of Business Strategies of Mobile Phone Industry in Taiwan』, it found that the Taiwanese mobile phone have transformed from offering the pure OEM to engaging in development, design, and branding. Thus, how the Taiwane...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/01007599350968851193 |