| Summary: | 碩士 === 臺中健康暨管理學院 === 國際企業研究所 === 94 === Modernized Taiwan has the modernized mode of life, diet custom also unceasing evolution. The multicultural receptivity was high, accomplishes the diverse international chain-like dining entrepreneur to enter the Taiwan market. But in the recent several years, some many success international chain-like dining entrepreneur holds the stable status in the Taiwan chain-like dining market, but also has many defeat cases low-spirited to withdraw from the Taiwan market. But this research case, after enters Taiwan's market, once faced went out of business withdraws from the Taiwan market the crisis, but the process right of management transformation as well as the international chain-like dining management pattern change, gradual becoming profitable, started in the Taiwan market growth.
This research because of the SWOT analysis, from the case enterprise internal inferiority, internal superiority as well as outside enterprise's opportunity, enterprise's threat four construction surface discusses the case in the international chain-like food and beverage industry competitive advantage. Around and the analysis Friday’s the restaurant management pattern transforms the merit and the shortcoming, analyzes the key successful factor which the case management transforms.
Friday’s management pattern divides into two stages, “the host alliance”the chain-like management with“direct”the chain-like management, the penetration case research discovered because these two stages lead windingly in the host alliance chain-like management time, allies the headquarters the strategy impetus to receive the hindrance and the host alliance degree of adaptability is low, after therefore inducts the key aspect which the straight camp pattern succeeds to lie in “the altitude control”, causes the alliance shop with to ally the headquarters the internal management and the policy impetus uniformization, and coordinates its management strategy and the management strategy utilizes maintains its competitive advantage.
Key words: International chain-like alliance, SWOT analysis, competitive advantage
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