A Study on Women Consumer Behaviors in TV Shopping in Taichung Metropolitan Area
碩士 === 臺中健康暨管理學院 === 國際企業研究所 === 93 === In recent years, the most revolutionary incident in the retail market is undoubtedly the rise of TV shopping. ET Mall, the biggest domestic TV shopping company, has expanded at a high speed during the past five years. ET Mall created the turnover of NT$30 bill...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46468105273997847338 |