A Study of the Influence of the Convenience Stores Promotion Variation on the Effects of the Consumers Grupes Buying Mind

碩士 === 臺中健康暨管理學院 === 國際企業研究所 === 93 === The market development of the convenience stores reaches gradually maturity and saturation in Taiwan. More and more severe competition oblige all convenience stores to exhaust their efforts to attract those consumers in their trading area by projecting differe...

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Bibliographic Details
Main Authors: Hsu Chung-Yi, 徐忠義
Other Authors: Dr.Chyuan Perng
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/66019084569091688910