A relational study on Customer Value, Relational Bonds and Relationship Quality for the On-Line Tourist Products
碩士 === 南台科技大學 === 國際企業系 === 93 === With the development of on-line travel service, attracting customers to use this kind of marketing tools is a tremendous challenge for enterprises. The key point to accomplish that is to deliver superior value to customers. The companies should increase customer va...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08942849481101929193 |