On Relation between Customers' Perceived Value, Satisfaction and Loyalty-Apple Dairy as an Example

碩士 === 樹德科技大學 === 經營管理研究所 === 93 === With advanced technologies, media makes progress at a good pace. The rise of new media, such as cable TV stations and the Internet, weakens the competitiveness of Taiwan press industry, and divvies the reader market share in Taiwan. Especially, in May 2003, the...

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Bibliographic Details
Main Authors: Lu Shih Min, 呂世民
Other Authors: Dr.Kuo Chang-Ming
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/57202091327008622615