The Decision Model of Celebrity Endorser for Real Estate in Taiwan
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 93 === The advertisement is frequently used by the celebrity endorsement while it has both benefice and risk. Using this strategy suitably has played the key role of the success in the advertisement. Therefore, the study of advertisement endorsement has been popula...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46378776811927396626 |