The Effects of Managerial Changes on Newspaper Distribution System：A Logistics Alliance Case Study of China Times and United Daily News
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 93 === The “Cable Network Act “, which was implemented in 1993, started the management strategics of the “Professional News” channels,Meanwhile it had a negative impact on newspaper marketing.Satellite TV, electronic newspapers, internet and Chung Hua telecommunica...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03527749597889095341 |