The Application of Integrate Marketing Communication on the Personal Loan Product─A Case Study of the Story Cash Card
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 93 === IMC (Integrated Marketing Communications) is a strong wind in which many industries must experience nowadays and much more in the future. Currently, IMC has been widely utilized by numerous industries and created a trend in the international society. As t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6a4s62 |