Applying ZMET to Exploring Consumer Viewpoints on Using KURO
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 93 === This research applies ZMET to investigate the key factors affecting consumers’ decision as they consider choosing KURO as a platform to download music from Internet. Besides, their feelings of using KURO are also under investigation. Through this study, we c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05049092628260551099 |