Employing the AHP Approach to Explore the Decision Analysis for the TV Industry to Conduct the TV-Commerce
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 93 === As the TV industry faces the development of technology and the market competition, the industry has to look for a breakthrough to gain the profit. This research is exploring how the digital interactive TV-Commerce will be the blue chip for TV industry. The...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35962035065918966799 |