A Study of Marketing Strategy of Taiwan Own Brand Cosmetic Manufacturers - The Cases of Taiyen, Taiwan Sugar, and Formosa Plastics Group.
碩士 === 世新大學 === 行政管理學研究所(含博、碩專班) === 93 === For many years, Taiwan cosmetic manufacturers has always producing the goods for some international brand; however, recently many of the Taiwanese manufacturers, in hopes to increase theirs own profit, have develop own brand in cooperate with the “2008 dev...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j724k5 |