Identity Attractiveness, Consumer’s Identification and Its Consequences: Study of Chinatrust Commercial Bank and Nan Shan Life Insurance Corporation
碩士 === 東吳大學 === 國際貿易學系 === 93 === Related research in organizational behavior suggested that organizational commitment positively related to organizational identification. In recent years, it was proposed that consumers might have identification with specific organizations, such as highly recommende...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26686471007664812898 |