The Relationship of Perceived Risk, Risk Control Measures, Trust and Purchase Intention in Internet Auction
碩士 === 東吳大學 === 國際貿易學系 === 93 === The major purpose of this study is to explore the relationship of perceived risks, risk control measures, trust and purchase intention under a website auction environment. This study is conducted by physical and Internet questionnaires survey of 336 web auction part...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23088536632686763190 |