The relationship among customer loyalty and its antecedents--- An example of mobile phone in Taiwan

碩士 === 東吳大學 === 企業管理學系 === 93 === In recent years, the competition among mobile phone service providers has been intensified. These service providers keep offering plenty of value-added services, such as downloading pictures, paying bills in the convenience stores; yet, there are several factors to...

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Bibliographic Details
Main Authors: Huan-Chih Tseng, 曾煥智
Other Authors: Chung-Tzer Liu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/87517791903862341398